Digital Marketing & SEO

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Digital Marketing

Although the ultimate criteria to evaluate any business initiative should be its return on investment or any other financial metrics in general, the evaluation criteria and metrics for the digital marketing campaigns can be discussed in more details. The criteria and metrics can be classified according to its type and time span. Regarding the type, we can either evaluate these campaigns “Quantitatively” or “Qualitatively”. Quantitative metrics may include “Sales Volume” and “Revenue Increase/Decrease”. While qualitative metrics may include the enhanced “Brand awareness, image and health” as well as the “relationship with the customers”. Shifting the focus to the time span, we may need to measure some “Interim Metrics”, which give us some insight during the journey itself, as well as we need to measure some “Final Metrics” at the end of the journey to inform users if the overall initiative was successful or not. As an example, most of the social media metrics and indicators such as likes, shares and engagement comments may be classified as interim metrics while the final increase/decrease in sales volume is clearly from the final category

Search Engine Optimization

The important thing for an online business at the present time is the SEO that helps to improve the ranking your website on all search engines including Google, Yahoo, Bing, MSN and AOL. With its deep research and looking at the changing trends in the habit of internet users, SEO provides valuable inputs to the website to bring fruitful results to your business. In short, it is one of the best sources to take your online business to a next level. The role of SEO is not just improving the ranking of the website but ensures the proper promotion of all the products and services across the world.